Wheat Thins

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Client: Wheat Thins

Background:

Wheat Thins’ partnership with Bonnaroo needed to be brought to life both live and online.

Brief:

What is the perfect song for rocking out that will get people to join the party?

Response:

We found a classic song, negotiated the complex rights that were required and created a fantastic new version of “I Love Rock and Roll” by Grace Potter, accompanied by 100s of dancing, singing Bonnaroo disciples.