Weightwatchers

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Client: Weightwatchers

Background:

The most revolutionary change to the WW points system ever introduced required some serious ‘wow’.

Brief:

Find a track that made a statement, that broke new ground for the brand and that could become an anthem for WeightWatchers.

Response:

Connecting the complex agency, client, label, publishing, management and artist needs, we secured Kylie Minogue’s first ad synch for her outstandingly perfect track ‘Wow’.