NESCAFÉ

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Client: NESCAFÉ

Background:

NESCAFÉ makes more than 200 ads annually around the world but has not developed a consistent sound.

Brief:

What music should NESCAFÉ use for advertising for the next 10 years?

Response:

Audit of 30 years of TVCs, definition of the NESCAFÉ musical DNA, music branding strategy, creation of new sonic logo and themes, delivery of usage guidelines for the global NESCAFÉ community, global licensing of music for all uses.