Mecca

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Client: Mecca

Background:

The UK’s biggest gaming brand needed a new sound in its 100+ venues, online and advertising.

Brief:

Work with the visual identity and experiential teams to create a seamless musical player-journey.

Response:

A toolkit of 40+ exclusively composed and licensed tracks, 24/7 play-listing for venues, a stand-out mnemonic and TV/radio ads – all connected by the Mecca music DNA.