L’Oreal

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Client: L’Oreal

Background:

Cheryl Cole became the new spokesperson for L’Oreal Paris so the brand’s advertising music needed to become more glamorous, contemporary and stylish like never before.

Brief:

Create outstanding music for all L’Oreal brands.  L’Oreal Elnett required a striking sound design score to support the gorgeous gold mist shots surrounding Cheryl; sounds of the Elnett Spray, golden light flaring the lens, sound of fabric in the wind, buzz of an amp, shot of raining embers, showers of sparks and so on.  The sounds were used to transform each shot into tangible moments of beauty.

Response:

Provide an ongoing service of musical excellence and negotiate hard on all buying costs. Encourage a 360 use of music across all touch points and beyond the world of TV advertising.