Foster Grant

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Client: Foster Grant

Background:

The brand was re-launching in the US using both TV and internet as a platform.  They needed a killer track to capture the edginess of the brand.

Brief:

Select a new gritty rock track for a 2011 ad campaign to re-launch the brand.

Response:

Audit of brand’s music history, research of new exciting tracks and artists; put together a playlist for brand to choose from; license the selected song.  As always, we looked beyond basic sync licensing and added additional elements such as a free download of the track on the Foster Grand website, which was built into the agreement upfront.