Budweiser

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Client: Budweiser

Background:

Brand needed song to serve as official theme tune for online web series documenting 25 crews or groups of friends as they descended upon Las Vegas to battle it out for the chance at winning $100,000 in cash.

Brief:

Select a killer new rock track that captures the spirit and overall experience of Budweiser’s annually held Las Vegas competition, BAND OF BUDS.

Response:

Audit of brand’s music history, analysis of brand/events’ core elements, definition of required thematics in selected song, global licensing of music for all uses and music supervision for selected song.